UK based, working internationally
Actual rankings.
Actual revenue.
Most SEO reporting hides behind impressions and average position, so this one reports three numbers instead: where you rank, how much organic traffic you get, and how many leads it turned into.
Run by Eliot Crossley. Technical SEO and web development, in house since 2021.
was unranked under a manual action
For the client's core commercial term.
From that one page, as of August 2026.
In the report you get every month.
The problem
Most SEO reports are built to be hard to argue with.
Impressions are up. Average position improved. Visibility score increased. None of that tells you whether the phone rang.
A report that leaves ranking position, organic traffic and leads off the same page is a defence rather than a report.
- Impressions
- Average position
- Visibility score
- Keywords "in the top 100"
- Domain authority, a score Google does not use
- Position for the terms that actually sell
- Organic traffic to the pages that convert
- Leads and calls tied back to those pages
- A log of what changed on the site and when
- Plain English. No glossary needed
The work
What actually gets done
Technical SEO
Crawl the site, then fix what blocks indexing at the code level. Redirect chains, duplicated templates, canonical tags pointing at the wrong page, render blocking scripts.
Example: a template rebuilt so 400 service pages stopped competing with each other.Content
The pages that match what buyers actually type. Service pages, location pages, and the comparison pages people read when they are close to picking someone.
Example: one page per service per town, written once, not spun.Link building
Placements on sites your customers read, and digital PR that earns them. Every link reported with the page it points at and the reason it was built.
Example: a link log you can hand to any auditor without flinching.Reporting
One page a month. Position, traffic, leads, and the work done to move them. Sent whether the month was good or bad.
Example: the report at the top of this page is the real format.Case study
A penalised site, taken to position one.
The site arrived under a Google manual action with no visibility for the term its whole business depends on. It now sits at position one for that term and brings in close to 200 leads a month. If your own site has been hit, here is how Google penalty recovery works.
How it works
Four steps, and you own the first one.
The audit is yours whether or not you hire me. If someone else can act on it faster, use them.
Audit
Technical crawl, keyword and SERP analysis, and what your competitors rank for that you do not.
Plan
A ranked list of fixes and pages, ordered by what moves commercial terms first, with timelines.
Execute
The work gets done, not handed to your developer as a list. Code, pages and links.
Report
One page a month: position, traffic, leads, and what changed. Good month or bad.
Ways to work
Scoped per site, not sold as a package.
A plumber in one town and a national supplier do not need the same work and do not pay the same, so send the site and you get a scope and a number rather than a discovery call.
What moves the numberOne off audit
Full technical and content audit, prioritised. Yours to keep, or to hand to your current agency.
Monthly retainer
Technical, content and links, every month. Three month minimum, because nothing meaningful moves faster than that.
Build and rank
A new site built to rank from the first day, then the SEO work that makes it rank.
Questions
The four you are probably about to ask
Ask these of any SEO you are considering, because the answers tell you more than the case studies do.
Get a price for your siteWhat does an SEO agency actually do?
Three things in order, fixing what stops Google indexing and ranking the site, building the pages that match what buyers search for, and earning the links that let those pages compete, with everything after that being the reporting on whether it worked.
How long does SEO take to work?
Technical fixes can show inside weeks, while competitive commercial terms usually take three to six months, and you will see ranking position move before the leads do, which is why position is reported alongside leads rather than instead of them.
How much does SEO cost?
It is scoped per site rather than sold as a package, since a plumber in one town and a national supplier do not need the same work, and the number is shaped by how competitive your terms are, how much is broken and how many pages you need.
Do you work with businesses outside the UK?
Yes, the work is remote and clients sit across the UK and internationally, with local SEO for a city abroad working the same way as it does for a UK town, tracked by postcode or zip rather than one average for the area.
Send me your site. I will tell you what is wrong with it.
A first pass on the three things holding it back and whether they are worth fixing, with no deck and no discovery call booked to book another call.