Writing about the work
Plain English on technical SEO, content and reporting. Everything here comes from a real account, with the numbers attached.
What a monthly SEO report should contain
Most SEO reports are built to be hard to argue with. Here are the three numbers that belong on the first page, the five that do not, and why it matters.
SEO for Small Business: The Complete 2026 Playbook
A practical SEO playbook for small businesses in 2026. Keywords, technical fixes, content, links, local and AI search, plus the KPIs that prove it is working.
Local SEO for Small Business: How to Win the Map Pack
How small businesses win local search in 2026: Business Profile setup, reviews, citations, location pages and a 90 day plan that gets you into the map pack.
Generative Engine Optimisation (GEO): The 2026 Guide
What generative engine optimisation is, how AI engines choose sources, and the five part GEO framework for getting cited by ChatGPT, Gemini and AI Overviews.
How to Rank in ChatGPT and AI Overviews (LLM SEO)
A 10 step LLM SEO playbook to get your business cited in ChatGPT and Google AI Overviews, with crawler setup, prompt tracking and a GA4 config for AI traffic.
Google September 2026 Spam Update: What It Means for You
Google's September 2026 spam update began on 24 September. What we know, what is hype, how to tell if you have been hit and exactly what to do next.
Google Penalty Case Study: From Manual Action to Position One
A manual action wiped out a site's core commercial term. Here is the exact strategy I used to rebuild on a new domain, reach position one and hit 200 leads a month.
Local Pack SEO: How to Rank in the Google Map Pack
How the Google map pack picks its three businesses, and the steps that get you in: categories, proximity, reviews, engagement and grid tracking.
Manual Action vs Algorithmic Penalty: How to Recover
Manual action or algorithmic drop? How to tell in 10 minutes, why the fixes differ, and how to recover from each, including Penguin and core updates.
What Is Organic SEO? What Organic SEO Services Include
Organic SEO in plain English: how it differs from paid and local search, what a proper service includes, what it costs and how to judge results.
Service Area Business SEO: Rank Without a Shopfront
Local SEO for trades that hide their address: setting up a service area profile, ranking beyond your base and building location pages that work.
ChatGPT Ranking Factors: What Decides Who Gets Cited
The ChatGPT ranking factors that decide which businesses get cited and recommended, with fresh 2026 data on what keeps a citation and what loses one.
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