Content Marketing
Pages built around what buyers type when they are ready to pay, rather than around a keyword volume spreadsheet, and written by someone who has to answer for the leads they produce.
The problem
Why this comes up
Most SEO content is written to a word count against a keyword by someone who has never spoken to a customer in that industry, and it reads that way, converts that way, and since Google's helpful content work increasingly ranks that way too. Publishing forty posts without deciding which page owns which intent then leaves your own pages competing with each other.
What you get
Named deliverables, not a promise to optimise something. Every one of these appears in the proposal with hours against it.
Get a scope for your site- A keyword map with one page per intent, so your pages stop competing with each other
- Service pages rewritten around the term that converts rather than the term with volume
- Comparison and cost pages, which is what people read immediately before they call
- Copy structured so AI search engines can quote it back with a source
How it runs
Map
Every commercial term assigned to exactly one page, with the gaps and the overlaps written down.
Brief
Each page briefed against what currently ranks, what those pages miss, and what you know that they do not.
Write
Drafted, sent to you for the parts only you can supply, then finished. Your expertise, my structure.
Measure
Position and leads per page, so anything not earning its place gets rewritten or removed.
Do you use AI to write it?
For research, outlines and structural first drafts, yes, but not for the opinions, the numbers or anything a client would recognise as experience, because content that reads as generic ranks as generic.
How much content do I actually need?
Fewer pages than most agencies will sell you, since six service pages that each own a term beat sixty that overlap, and rewriting what you have is usually the cheaper answer.
Who writes it, you or a junior?
Me, and if a subject needs a specialist I will tell you before I bring one in.
Often bought with this
All servicesOrganic SEO
The whole job run as one engagement, which means fixing what is broken, building the pages.
Read moreAnswer engine optimisation
AEO is winning the answer itself, whether that is the snippet above the results, the People.
Read moreDigital PR and link building
Links still separate page one from page two on a competitive term, and they are also the.
Read moreWant this run on your site?
Send the URL and the terms you want to own. You get a scope and a number, not a discovery call.