What actually gets done
Everything below lists the named deliverables you get, not a promise to optimise something. Start with the audit if you are not sure which you need.
Search
Search
The core of it. Fix the site, build the pages, earn the links, report the leads.
Technical SEO
Sites stuck between position eleven and twenty are rarely short of content, and what holds.
Read moreOrganic SEO
The whole job run as one engagement, which means fixing what is broken, building the pages.
Read moreLocal SEO
For a trade or a home service business the map pack is usually worth more than every blue.
Read moreContent Marketing
Pages built around what buyers type when they are ready to pay, rather than around a.
Read moreDigital PR and link building
Links still separate page one from page two on a competitive term, and they are also the.
Read moreSEO audits
A diagnosis before anyone spends money on treatment, covering technical, content and links.
Read moreGoogle penalty recovery services
If traffic fell off a cliff on a date you can point at then something specific happened.
Read moreSEO for trades and home services
Trades are where a ranking turns into a phone call the same week, which makes this the.
Read moreAI search
AI search
A growing share of searches end in an answer rather than a click. This is the work of being the source that answer names.
AI SEO
A growing share of searches now end in an answer rather than a click, and if the model.
Read moreGenerative engine optimisation
GEO is the work of being one of the sources a generative answer is built from, appearing.
Read moreAnswer engine optimisation
AEO is winning the answer itself, whether that is the snippet above the results, the People.
Read moreChatGPT advertising
Advertising inside AI assistants is arriving, and early positions in a new channel have.
Read morePaid
Paid search
For when you need leads this month rather than next quarter.
Build
Build
Sites built by the person who then has to rank them.
Every month, the same page.
Whichever of these you buy, the reporting does not change. Three numbers, the work done, and what is next. You can see a real result, or read what moves the number further down.
See a real resultRanking position
For the terms with commercial intent. Named, tracked weekly, shown as a line you can read.
Organic traffic
To the pages that take enquiries, separated from blog and brand traffic.
Leads
Forms and calls tied to the page that produced them, so you can price the work.
What moves the number
Four things decide what a month costs, and all four appear in the proposal with the hours against each, so nothing is bundled in that your site does not need.
Get a number for your siteHow competitive the terms are
Ranking for emergency plumber in one town is not the same job as ranking nationally.
How much is broken
A clean build needs content and links. A broken one needs a month of technical work first.
How many pages you need
Six service pages is a different volume of writing to sixty location pages.
Whether links are needed
Link building carries a real cost per placement. If you do not need it, you are not sold it.
Questions worth asking
Ask these of anyone you are considering, not just me. The answers tell you more than a case study does.
Ask something elseHow much does SEO cost?
Scoped per site rather than sold as a package, with the number shaped by how competitive your terms are, how much is broken and how many pages you need. Send the URL and you get a scope with a number on it.
How long before I see anything?
Technical fixes can show inside weeks, while competitive commercial terms usually take three to six months, and you will see the position move before the leads do.
Am I locked in?
Retainers run monthly with a three month minimum, since a shorter window cannot show whether the work landed, and after that it is rolling with a month's notice either way.
Who actually does the work?
I do, with no account manager between you and the person in the code, and if a job needs a specialist I will tell you before bringing one in.
What is not included?
Paid ads, social and email sit outside this, while ad spend, tool licences and paid placements are billed at cost and shown separately rather than marked up quietly.
Not sure which of these you need?
That is what the audit is for. Send the site, get the three things holding it back.