ChatGPT advertising

Advertising inside AI assistants is arriving, and early positions in a new channel have historically been the cheap ones, so this is about being ready without spending on promises nobody can currently keep.

Where this actually stands

Why this comes up

Paid placement inside AI assistants is moving quickly, with formats, targeting and availability differing by platform and by country, so anyone quoting a fixed package for ChatGPT ads is either working from something very new or selling something else under a fashionable name. The offer here splits deliberately into readiness work, which pays off whether or not you ever buy a placement, and running actual placements once they are available to you.

ChatGPT advertising, illustrated

What you get

Named deliverables, not a promise to optimise something. Every one of these appears in the proposal with hours against it.

Get a scope for your site
  • A current read on what is genuinely available to a business like yours, checked rather than assumed
  • The readiness work: entity consistency, quotable content, structured data, source coverage
  • Campaign setup and management once placements are available in your market
  • An honest recommendation on whether to wait, which is sometimes the answer

How it runs

1

Check

What actually exists right now for your market and business type, checked rather than repeated from last quarter.

2

Ready

The organic groundwork, worth doing regardless, and the part that still works if the ad product changes shape.

3

Test

A small controlled test where placements are available, with a number attached and a point at which we stop.

4

Scale or stop

Judged on leads and cost per lead like any other channel, with no special pleading because it is new.

Questions

Ask these of anyone you are considering, not just me.

Ask something else
Can I buy ads in ChatGPT right now?

It depends on your market and changes fast, so I check availability at the point you ask, and I will not take money for managing a channel you cannot access.

Is this just SEO with a new name?

The readiness half genuinely overlaps with AI SEO and I would rather say so than sell it twice, while the paid half sits closer to PPC.

Should I spend on this before my competitors?

Only once your organic house is in order, because being early to a channel is worth something but not as much as being findable in the one already sending you customers.

Want this run on your site?

Send the URL and the terms you want to own. You get a scope and a number, not a discovery call.

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