Answer engine optimisation
AEO is winning the answer itself, whether that is the snippet above the results, the People Also Ask box or the reply a speaker gives out loud, which is one position sitting above position one.
The problem
Why this comes up
A featured snippet takes the click that would have gone to whoever ranked first, and it frequently belongs to a site ranking fifth, which makes it one of the few places in search where a smaller site can jump the queue by formatting an answer better. Most pages make that impossible without meaning to, burying the answer in paragraph six after an introduction about how important the topic is.
What you get
Named deliverables, not a promise to optimise something. Every one of these appears in the proposal with hours against it.
Get a scope for your site- The questions worth targeting, pulled from People Also Ask and real query data rather than guessed
- Answers written in the format the question demands: a definition, a list, a table or a number
- FAQPage, HowTo and Article schema written and validated against Google's requirements
- Snippet tracking, so you can see the ones you won and the ones you lost to a competitor
How it runs
Harvest
The question set pulled from People Also Ask, Search Console queries and the questions you get asked on the phone.
Shape
Each answer matched to its format, since a cost question wants a number and a range while a how to wants numbered steps.
Mark up
Schema written and validated, because it is how the machine knows which block is the answer.
Track
Snippet ownership monitored, since they move, and losing one quietly three months later is the normal failure.
Does winning a snippet cost me clicks?
Sometimes, and it is a real trade off, because a one word answer satisfies the searcher while anything with commercial depth acts as an endorsement and increases clicks.
Do I need schema for this?
It helps considerably and some result types require it, and it is also the single most common thing I find broken, usually because a plugin wrote it and nobody validated the output.
How long does it take to win one?
Faster than normal ranking, since reformatting the answer can win the snippet within a few crawl cycles if you already rank in the top ten.
Often bought with this
All servicesAI SEO
A growing share of searches now end in an answer rather than a click, and if the model.
Read moreGenerative engine optimisation
GEO is the work of being one of the sources a generative answer is built from, appearing.
Read moreContent Marketing
Pages built around what buyers type when they are ready to pay, rather than around a.
Read moreWant this run on your site?
Send the URL and the terms you want to own. You get a scope and a number, not a discovery call.