AI SEO
A growing share of searches now end in an answer rather than a click, and if the model writing that answer does not know you exist then ranking at position three will not help you.
The problem
Why this comes up
Traditional SEO optimises for a page that gets clicked while AI search optimises for a brand that gets named, and the measurement differs completely because there is often no click to count. Most of the advice being sold on this is either repackaged SEO with new labels or confident claims nobody outside the model developers can verify, when what is actually knowable comes down to consistency of facts about your business, being quotable in a self contained way, and being mentioned on the sources the models lean on.
What you get
Named deliverables, not a promise to optimise something. Every one of these appears in the proposal with hours against it.
Get a scope for your site- Entity groundwork, so your name, location, services and claims agree everywhere a model looks
- Organisation and Person schema, so machines can read who you are without inferring it
- Content restructured into self contained passages that can be quoted with a source
- Brand mention tracking across ChatGPT, Perplexity, Gemini and AI Overviews
How it runs
Baseline
The assistants asked the questions your buyers ask, with the answers recorded, including who they name instead of you.
Ground
The facts about your business made consistent and machine readable, which is unglamorous and most of the win.
Restructure
Key passages rewritten to stand alone, since a model quoting you needs a sentence that works without the paragraph above it.
Re-ask
The same questions run again on a schedule, which is the only honest measurement available.
Is AI SEO a real thing or a rebrand?
Both, since most of the work is conventional SEO done well, and the genuinely new parts are entity consistency, quotable structure and measuring brand mentions where there is no click.
Can you guarantee ChatGPT will recommend me?
No, and nobody can, because the models are not ranked systems you can reverse engineer and the same question returns different answers to different people, though I can make you the easiest thing to cite and show you the before and after.
Does this replace normal SEO?
No, it sits on top of it, because a site that is not indexed and does not rank will not be cited either.
Often bought with this
All servicesGenerative engine optimisation
GEO is the work of being one of the sources a generative answer is built from, appearing.
Read moreAnswer engine optimisation
AEO is winning the answer itself, whether that is the snippet above the results, the People.
Read moreContent Marketing
Pages built around what buyers type when they are ready to pay, rather than around a.
Read moreWant this run on your site?
Send the URL and the terms you want to own. You get a scope and a number, not a discovery call.