Local SEO
For a trade or a home service business the map pack is usually worth more than every blue link underneath it, and it is also the part most agencies set up once and never touch again.
The problem
Why this comes up
Local ranking is not a single number, because you can sit at position one in the town centre and be invisible three miles out, and one average hides exactly that. Google Business Profile gets treated as a setup task as well, when the categories, services, photos and hours all feed the ranking and all go stale. If you are in or around Lichfield, here is how I work with Lichfield businesses.
What you get
Named deliverables, not a promise to optimise something. Every one of these appears in the proposal with hours against it.
Get a scope for your site- Google Business Profile rebuilt: categories, services, service area, photos, hours
- Map pack tracking by postcode, shown as a grid rather than one number for the town
- Citations cleaned so your name, address and phone match everywhere they appear
- Competitors with fake addresses in your area reported and removed
How it runs
Grid
A geo grid across your service area showing where you rank and where you do not, by postcode.
Profile
The Business Profile rebuilt against the categories that rank for your terms, rather than the obvious one.
Pages
Location pages built where there is real demand, with content a customer could read without wincing.
Reviews
A flow that asks at the moment a job finished well, tracked so you can see the rate rather than hope.
Do I need a shopfront to rank in the map pack?
No, a service area business can rank without a public address, and hiding it is the correct setting if you work from home, though inventing an address in a town you do not serve is the most common cause of suspension.
How is local different from normal SEO?
Proximity is a ranking factor, so the answer changes with where the searcher stands, which means tracking has to be geographic and there is a limit to how far from your base you can realistically rank.
What if a competitor is using a fake address?
It happens constantly in trades, and fake listings can be reported with evidence and do get removed, slowly and unglamorously.
Often bought with this
All servicesOrganic SEO
The whole job run as one engagement, which means fixing what is broken, building the pages.
Read moreSEO for trades and home services
Trades are where a ranking turns into a phone call the same week, which makes this the.
Read moreContent Marketing
Pages built around what buyers type when they are ready to pay, rather than around a.
Read moreWant this run on your site?
Send the URL and the terms you want to own. You get a scope and a number, not a discovery call.