Organic SEO

The whole job run as one engagement, which means fixing what is broken, building the pages that match what buyers search, and earning the links that let those pages compete.

The problem

Why this comes up

Organic SEO gets sold as a mystery so the reporting can stay vague, and impressions, average position and visibility scores all avoid answering whether the phone rang more this month. The work itself runs in a specific order, fix the site, build the pages, earn the links, and doing the third before the first is how a year of budget turns into a chart of impressions.

Organic SEO, illustrated

What you get

Named deliverables, not a promise to optimise something. Every one of these appears in the proposal with hours against it.

Get a scope for your site
  • Ranking position for the commercial terms you name, tracked weekly and shown individually
  • Organic traffic split so brand searches are not counted as SEO working
  • Leads attributed back to the page that produced them
  • One page of reporting a month, in the same format every month, good or bad

How it runs

1

Audit

Where you rank now, what competitors rank for that you do not, and what is holding the site back.

2

Plan

A ranked list of fixes and pages, ordered by what moves commercial terms first, with hours against each.

3

Execute

Technical work, content and links every month, agreed up front so nothing arrives as a surprise.

4

Report

Position, traffic and leads, with what changed and what is next, on a single page.

Questions

Ask these of anyone you are considering, not just me.

Ask something else
How long does organic SEO take?

Technical fixes can show inside weeks, while competitive commercial terms usually take three to six months, and you will see position move before the leads do.

What makes this different from any other agency?

I do the work rather than manage someone who does, the reporting shows leads rather than impressions, and I will tell you when SEO is the wrong spend.

Do you work outside the UK?

Yes, and clients are split between the UK and abroad, with local work tracked by postcode or zip rather than one average for the area.

Want this run on your site?

Send the URL and the terms you want to own. You get a scope and a number, not a discovery call.

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