Web development
Sites built by the person who then has to rank them, which removes most of the arguments that happen between a design agency and an SEO six months after launch.
The problem
Why this comes up
The usual sequence is that a studio builds something beautiful, it goes live, traffic falls off a cliff, and an SEO gets brought in to explain why, and the answer is almost always no redirect map, a structure drawn in a workshop rather than built around what people search, and a page weight nobody measured. Rebuilding is sometimes cheaper than fixing, and I will tell you which side of that line your site falls on.
What you get
Named deliverables, not a promise to optimise something. Every one of these appears in the proposal with hours against it.
Get a scope for your site- A site structured around the keyword map, so every commercial term has a page that owns it
- Core Web Vitals green from the first day rather than retrofitted after a complaint
- A redirect map, so you keep the rankings you already have through the move
- Forms that work, are tested, and log a failure rather than losing an enquiry silently
How it runs
Map
Keyword map first and structure second, so the sitemap comes out of what people search rather than your org chart.
Build
Built fast and accessible, with every page tested on a real phone rather than a resized browser window.
Migrate
Every old URL mapped to a new one before launch, which is the step that gets skipped and the step that costs rankings.
Verify
Crawl, schema validation, form tests and speed on real connections, then indexing watched for the first month.
Do you use WordPress?
Where it earns its place, usually when you need to edit content daily, though for brochure and lead generation sites I often build static because it is faster, cheaper to host and has no plugin surface to get hacked.
Will I lose rankings when the site changes?
Not if the migration is done properly, and a dip of a week or two is normal even then, while permanent loss comes from launching without a redirect map.
Can you work with my existing designer?
Yes, and it often works well, with them owning how it looks and me owning how it is built and how it ranks.
Often bought with this
All servicesTechnical SEO
Sites stuck between position eleven and twenty are rarely short of content, and what holds.
Read moreSEO for trades and home services
Trades are where a ranking turns into a phone call the same week, which makes this the.
Read morePPC and Google Ads
Paid search buys certainty, and since SEO compounds while paid stops the day you stop, the.
Read moreWant this run on your site?
Send the URL and the terms you want to own. You get a scope and a number, not a discovery call.