SEO audits
A diagnosis before anyone spends money on treatment, covering technical, content and links, and ending in a list ordered by what will move commercial terms first.
The problem
Why this comes up
Most audits are a tool export with a logo on it, and since Screaming Frog and Ahrefs will both produce hundreds of issues on any site, the skill sits in knowing which twelve matter and which three hundred are noise. An audit without an ordered list and effort against each item only makes you feel behind.
What you get
Named deliverables, not a promise to optimise something. Every one of these appears in the proposal with hours against it.
Get a scope for your site- Full technical crawl with every blocker listed and explained in plain English
- What your competitors rank for that you do not, and whether it is winnable
- A prioritised fix list with effort and expected impact against each item
- Yours to keep, or to hand to your current agency without me involved
How it runs
Crawl
The site crawled, Search Console and analytics reviewed, competitors pulled for comparison.
Interpret
The part that needs a person, separating what costs you rankings from what a tool coloured red.
Prioritise
Ordered by impact on commercial terms, with the hours each item needs so you can decide what to do in house.
Walk through
A call to go through it, screen shared, where you can ask why about anything, including anything I got wrong.
Do I have to hire you afterwards?
No, and the audit is written on that assumption, so if someone else can act on it faster or cheaper then use them.
How is this different from a free audit tool?
A tool tells you what is technically true, but it cannot tell you that your highest volume keyword is the wrong term for your business, or that the fix at the top of its list would take three weeks and move nothing.
How long does an audit take?
Usually a week from access being granted, longer for large ecommerce sites, and you get a date up front.
Often bought with this
All servicesTechnical SEO
Sites stuck between position eleven and twenty are rarely short of content, and what holds.
Read moreOrganic SEO
The whole job run as one engagement, which means fixing what is broken, building the pages.
Read moreGoogle penalty recovery services
If traffic fell off a cliff on a date you can point at then something specific happened.
Read moreWant this run on your site?
Send the URL and the terms you want to own. You get a scope and a number, not a discovery call.